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AI Workforce & WhatsApp CRM Glossary.

Comprehensive A-Z technical definitions for AI Employees, RAG Vectors, Delivery Intelligence, and DPDP Act 2023 compliance.

AI Workforce OS

AI & Automation

An operating system of autonomous digital employees that handle sales, lead qualification, customer support, and appointment scheduling 24/7.

AI Operating Context: Unlike traditional chatbots, an AI Workforce operates with role permissions, Business Brain RAG knowledge, and shared long-term memory across customer touchpoints.

Attributed Revenue

Analytics & ROI

The exact monetary value generated by AI employee interactions, WhatsApp broadcasts, and automated deal stage progressions.

AI Operating Context: MarketingKo tracks attributed revenue from Meta Ad click down to final Razorpay/Stripe checkout.

Availability Engine

Delivery Intelligence

An AI predictive model that forecasts when individual customers are online and most likely to open, read, and reply to messages.

AI Operating Context: Calculates open probabilities using historical read times and customer timezones to optimize delivery timing.

Business Brain RAG

AI & Vector Search

Retrieval-Augmented Generation knowledge store that indexes company PDFs, pricing guides, and website URLs into pgvector embeddings.

AI Operating Context: Ensures AI Employees give 100% accurate, hallucination-free answers based on verified business sources.

Customer 360 Graph

CRM & Data

A unified data record consolidating a customer's WhatsApp chats, email history, deals, Cal.com bookings, and AI memory.

AI Operating Context: Eliminates data silos by exposing complete customer context inside every module.

Delivery Intelligence OS

Delivery Intelligence

A delivery optimization suite that monitors Meta quality ratings, enforces contact frequency caps, and predicts optimal broadcast send times.

AI Operating Context: Prevents account blocks and spam flags by maintaining phone number quality scores above 95%.

DPDP Act 2023 Compliance

Security & Legal

India's Digital Personal Data Protection Act compliance framework requiring explicit consent logging and local data residency.

AI Operating Context: MarketingKo stores all customer consent timestamps and provides one-click data erasure tools.

Geo-IP Pricing Engine

Commercial & Localization

An edge middleware service that automatically detects visitor country via IP headers and adjusts local currency, tax rules, and payment gateways.

AI Operating Context: Dynamically configures Razorpay (INR), Stripe (USD/EUR), Tap (AED), and GST/VAT tax compliance.

Human Approval Gate

Autonomous Guardrails

A safety threshold where high-value deals or excessive discount requests pause for manual team approval before proceeding.

AI Operating Context: Prevents unauthorized AI actions while maintaining autonomous workflow speed for standard queries.

Meta WhatsApp Cloud API

Messaging API

The official enterprise messaging API provided by Meta for sending template broadcasts and handling two-way business chats.

AI Operating Context: Provides high throughput, green tick verification eligibility, and zero risk of unofficial API bans.

pgvector Indexing

Database & Vectors

PostgreSQL extension used in Supabase to perform high-speed vector similarity search over text embeddings.

AI Operating Context: Powers instant RAG document retrieval for AI Receptionists in under 50 milliseconds.

Quiet Hours Capping

Delivery Intelligence

Automated schedule rules that prevent promotional broadcasts during recipient night hours (e.g., 10 PM to 8 AM).

AI Operating Context: Maintains high customer satisfaction and protects brand reputation.